ABOUT
Built inside a $175M sales org.
Deployed across yours.
Twenty Percent Consulting Group is led by Moshe Czapnik - a sales operator who built and ran a $30M department inside a $175M sales organization. Not a consultant who reads about sales. An operator who's done it.
THE OPERATOR
Moshe Czapnik
Founder & Fractional Director of Sales
Moshe built his sales leadership career inside one of the most demanding environments a sales operator can work in - a $175 million B2B organization where targets were non-negotiable and performance was measured weekly.
He ran a $30 million department, built and led a 25-person sales team, designed the CRM from scratch, and cut new-rep onboarding time by two months through a custom training framework. The frameworks were learned in the field, refined under pressure, and proven against real revenue targets - not in a classroom.
That experience taught him what most sales consulting misses: the gap between a generic playbook and a working sales operation is enormous. The frameworks are easy. The discipline to run them every week - pipeline review after pipeline review, coaching session after coaching session, hard conversation after hard conversation - is the actual job.
Twenty Percent exists because most small and mid-size companies need exactly that - and can't justify a $200,000 Director of Sales hire to get it.
The fractional model is the only version of this that makes sense.
THE NAME
About the name.
Yes - it sounds like a discount code. That's the point.
Twenty Percent isn't about pricing. It's about Pareto: the 20% of activity that drives 80% of revenue in any sales organization. The specific industry objections. The pricing conversations the team keeps losing. The lapsed accounts no one's calling back. The performance standards no one is being held to.
Most sales consulting teaches the 80% - the generic frameworks, the motivational decks, the universal "sales mindset" content. Useful in theory. Useless in your specific company, with your specific product, against your specific competitors.
We work the other side. The 20% that's specific to your business, your buyers, and your team. Because that's the only twenty percent that actually moves the number.
THE DIFFERENCE
We don't write reports.
We run pipelines
We've actually done this.
A $30M department. A 25-person team. A CRM built from scratch. Onboarding cut by two months. This is not theory. The methodology was forged in the operator's seat.
We're operational, not advisory.
Every engagement is hands-on. We build the system, manage the people, and sit in the weekly pipeline reviews. The deliverable is a working sales function, not a slide deck.
The model is built for your stage.
$2,500 to $10,000 a month — not $150K to $200K base plus benefits plus ramp. For most growing businesses, the fractional model is the only version of this that makes financial sense.
GEOGRAPHY
Based in New Jersey.
Built for remote.
Twenty Percent is headquartered in New Jersey. Engagements are primarily remote - weekly pipeline reviews, coaching sessions, and leadership check-ins all run on video - with in-person meetings as the work requires. We work with clients across the tri-state area and beyond.
Ready to talk?
Start with a 30-minute diagnostic. Tell us what's broken. We'll tell you whether we can help.