services
Four engagements
Every engagement is operational, not advisory. We build the system, manage the people, and sit in the weekly pipeline reviews. The deliverable isn't a document — it's a working sales function.
ENGAGEMENT 01
Build the System
For companies that have a product and a market — but no real sales infrastructure. We install the operating system your business has never had.
What's included:
Sales process documented end to end — from first contact through signed contract
CRM platform selected, configured, and populated with active pipeline
Pipeline stages defined with clear entry and exit criteria
Activity logging standards — every call, meeting, proposal, follow-up tracked
Performance minimums established — activity, pipeline volume, proposals, closed revenue
Weekly pipeline review cadence designed and launched
Sales training framework — turning the founder's or top rep's process into a teachable system
Typical engagement: $2,500 – $10,000 / month · 3-month minimum
ENGAGEMENT 02
Manage the Team
For companies that have salespeople but no one managing them to a real standard. We run the cadence that turns a group of people with sales titles into an accountable sales organization.
What's included:
Weekly individual pipeline reviews with every rep — deal by deal, no exceptions
Defined minimum performance standards, escalating as the team matures
Active coaching against real calls and real deals
Monthly performance evaluations with documented outcomes
Keep / Develop / Replace assessments with honest, data-backed recommendations
Leadership reporting — what's working, what's stalled, what needs intervention
Hiring partner role when a replacement is needed
Typical engagement: $2,500 / month per salesperson · 3-month minimum
Enable Founder-Led Sales
ENGAGEMENT 03
For founders who are the most credible, most knowledgeable, and most motivated salesperson in the company — and who need the system and accountability to be as productive as possible.
What's included:
CRM discipline — every lead, every conversation, every next step logged
Pipeline structure designed around the founder's actual selling motion
Lapsed account reactivation campaign
Referral activation system built into the founder's existing client communication
Network mining — identifying untapped opportunities in the founder's existing relationships
Weekly pipeline review with MC — held to the same standard as any salesperson on any team
Sales training manual customized to the company's product, market, and buyer
Typical engagement: $3,500 – $5,000 / month · 3-month minimum
ENGAGEMENT 04
Recruit Sales Talent
For companies ready to add their first salesperson — or replace one who isn't working. We don't post a job and hope. We define the right profile, then source experienced sellers through industry relationships and active sales networks.
What's included:
Sales role profile defined for the company's specific market, product, and deal motion
Candidate sourcing through industry networks and trusted referrals
Candidate evaluation and shortlisting
Compensation structure design — base, commission, ramp, accelerators
30 / 60 / 90 day onboarding plan tied to the existing sales system
New hire ramp management and performance tracking
Typical engagement: Scoped per search · billed monthly or as a defined search fee
ENGAGEMENT TERMS
3-month minimums.
Defined hours.
Real accountability.
Every engagement starts with a 3-month term — long enough to install the system and see results, short enough that you're not locked into something that isn't working.
Hours per week are defined upfront — typically 4 to 12 — and scoped against the work that needs to happen. At 9 hours per week, an engagement represents about 22.5% of a full-time Director of Sales role, with a fractional premium reflecting senior strategic value delivered without the overhead of a full-time hire.
Engagement fees adjust with scope. If a salesperson is cut or scope reduces, the fee comes down. The structure is built to scale with the work, not against you.