Small to mid-size service companies — typically 10 to 40 employees — owner-operated or founder-led, where sales is either entirely on the CEO or being managed without real structure or accountability.

Any service-based business with a direct sales function. Current and recent engagements include security services, commercial kitchen equipment, residential mortgage, and ambient scenting. The industries change. The operating discipline doesn't.

A fractional retainer between $2,500 and $10,000 per month, structured around a 3-month initial term. Engagements are primarily remote - weekly pipeline reviews, coaching, and leadership reporting all run on video - with in-person work as the engagement requires.

New Jersey. Engagements run primarily remote across the tri-state area and beyond.

Three reasons. One — the work has been done at scale, inside a $30M department within a $175M sales organization, managing a 25-person team. Two — every engagement is hands-on, not advisory. The system gets built and the team gets managed, not just diagnosed. Three — director-level sales leadership at a fraction of the cost of a $150K–$200K full-time hire, with no benefits load, no recruiting cost, and no six-month ramp.

Yes. Three phases, every engagement: Discovery (2–3 weeks of diagnosis), Build the System (30–90 days of installing the infrastructure), and Manage to It (ongoing weekly cadence, coaching, and accountability). Same methodology. Adapted to your business, your buyers, and your team.

Most sales consulting teaches the 80% that applies everywhere - generic frameworks, universal "sales mindset" content, motivational decks. We specialize in the 20% that's specific to your industry, your customers, and how your business actually operates. That's where revenue actually moves.

Costs have risen across the board. Margins are compressed. Companies need to grow revenue without taking on the reckless hiring risk that defined the last decade. The fractional model installs a proven sales system and grows the business profitably - without betting six figures of payroll on whether a single full-time hire works out.