fractional sales leadership
no. not 20% off.
The 20% that drives your revenue.
We’re the fractional sales leadership for small companies that need a real sales function - without the cost or commitment of a full-time hire. We build the system. Then we run it.
why the name
most sales consulting teaches the 80% that doesn’t matter to your business.
The generic frameworks. The motivational decks. The "sales mindset" workshops. That's the 80% - useful in theory, useless in your specific company, with your specific product, against your specific competitors.
We live in the 20% that actually moves revenue: the industry-specific objections your reps hit on every call, the pricing conversations they're losing, the lapsed accounts no one's calling back, the lead sources you've never tested, the standards no one is being held to.
We don't sell sales theory. We engineer the sales operation for this company, selling these products, to these customers, with this team.
That's the twenty percent. And it's the only twenty percent that matters.
Built For
Companies with a real business and underdeveloped sales function.
You don't need a sales consultant. You need a sales leader. We're built for the companies in between - too big to keep founder-selling, too small to justify a $200K+ Director of Sales.
Founder-Led Companies
The CEO is doing all the selling. Revenue depends on whether the founder picks up the phone that week. Pipeline lives in their head. We build the structure around the founder and start systematically transferring the load.
Companies with a Team but No System
You have 1–3 underperforming salespeople. There's no defined process, no CRM discipline, no performance minimums, and no one running weekly pipeline reviews. The team coasts. We install the system and run it.
Companies Stuck at a Ceiling
You've grown organically for years. Revenue has plateaued. You know the next chapter requires a real sales function - and you're ready to install one that fits the stage you're at, not the company you might become five years from now.
Services
Four ways we engage. one operating standard.
1. Build the System
Process, CRM, pipeline structure, performance standards. From zero or from a mess — we install the sales infrastructure your business has never had.
Active management. Weekly pipeline reviews. Coaching. Accountability to defined minimums. We don't observe and report. We run the cadence.
2. Manage the Team
Structure, lead generation, and pipeline discipline built around the founder selling. We don't replace the CEO — we make the CEO the most dangerous salesperson in the room.
3. Enable Founder-Led Sales
Define the right profile. Source experienced candidates through industry relationships and active networks. Onboard against a 30/60/90 plan into a system that already exists. The new hire is set up to win on day one.
4. Recruit Sales Talent
how we work
three phases.
repeatable.
no theory.
01 · Discovery
Two to three weeks. We understand the business before we build anything. What data exists, what's working, who the best customers are, where the sales effort is breaking down.
02 · Build the System
30 to 60 days. Document the process. Configure the CRM. Define performance minimums. Create the training framework. Everything becomes repeatable, measurable, and transferable.
03 · Manage to It
Ongoing. Weekly pipeline reviews. Hold salespeople accountable to minimums. Report results to leadership. The system only produces results if someone is managing it. That's the role.
the model
$2,500 to $10,000 a month.
Not $200,000 a year.
A full-time Director of Sales costs $150,000 to $200,000 base — plus benefits, plus bonuses, plus the recruiting cost, plus the six-month learning curve. For most growing businesses, that math doesn't work.
The fractional model gives you the same level of leadership at a fraction of the cost. You get the system, the management cadence, the team accountability, and a hiring partner — for less than the fully loaded cost of one additional underperforming salesperson.
Most engagements start with a 3-month term. You see results before you commit further. And the structure shrinks or expands with the scope of work.
Start Here.
30-minute diagnostic.
Honest answer.
Tell us what’s broken. We’ll tell you whether we can help - and if we can’t, who can.